Invented in 1994, QR Codes were originally designed by Toyota subsidiary Denzo Wave to track vehicles and parts during the manufacturing process. Since then, Quick Response Codes have evolved and are used today as a connection between the physical and digital worlds.
What Are QR Codes
QR Codes are two-dimensional square barcodes that store information and data. It is easy to scan, and accessible from any direction. They store up to a hundred times more information than a conventional barcode. Despite their great advantages, they never gained huge attraction due to the lack of technology to scan them on a cellphone. However, popularity soared when Apple added native support through its iOS 11 operating system. This allowed for scanning abilities directly through the camera rather than requiring an additional QR scan app. Android followed suit, also adding a feature to scan them directly through the camera.
In 2017, there was an estimated 1.3 billion redeemable codes according to Jupiter Research. By 2022, Jupiter Research estimates that there will be approximately 5.3 billion redeemable codes available. This rise in redeemable QR Codes is due to the now built-in functionality on all smartphones, particularly Apple.
QR Codes Today
Today, businesses can use QR Codes for marketing opportunities. From providing additional product information to bringing ads to life or directing customers to a landing page, they are officially making a comeback in 2019. Large companies such as Nike and Amazon are jumping on the QR Code bandwagon, using this technology to teach customers more about the products they offer. As an easy-to-use technology, printing them on posters, packaging, direct mailings, etc add an interactive element and combines the print and digital worlds.
QR Code generators are available online and can be customizable based on a variety of colors, designs, and even the ability to add your logo to the barcode. Add a new tool to your next print or marketing campaigns with QR Codes!
Need help integrating QR codes into your traditional marketing campaigns? Contact The Homer Group today!