According to Microsoft Tag, mobile internet usage will surpass desktop internet usage by next year. Facebook recently stated it will have a streamlined look across all devices. Google created an ROI tool to measure mobile results. There is no denying the importance of having a mobile presence.
If your business is planning on establishing a mobile presence, you may wonder if you should create an app or a WAP-enabled website (mobile-friendly site). Some companies only use a mobile-friendly site, while others only have an app and some have both. Check out the benefits and drawbacks to mobile-friendly sites vs. apps, which may help you determine which is most appropriate for your business.
Mobile-Friendly Site
| Benefits | Drawbacks |
| ✓ Single site can be viewed on multiple platforms and devices | ✘ Cannot access native functionality of the mobile device (i.e. camera) |
| ✓ Generally faster and cheaper to develop and maintain | ✘ Not as easily accessible; user must bookmark, remember URL, etc. |
| ✓ Content can be easily updated through content management systems (yes, including ours!) | ✘ Must have network/wireless connection |
| ✓ Can be found via search engines |
App
| Benefits | Drawbacks |
| ✓ Ability to introduce new functionality not available through the website or make a particular function more prominent | ✘ App stores change fees for publishing, certifying and updating |
| ✓ No network/wireless connection needed (for most app functions) | ✘ Must have network/wireless connection to download |
| ✓ Ability to access native functionality of the device (i.e. camera) | ✘ Expensive to develop and maintain |
| ✓ Easily accessible from mobile device/tablet | ✘ Users must manually approve updates |
If you’re still undecided if a mobile-friendly website or app is best for your company, you may be happy you’re still reading. Businesses seem to be solving the mobile dilemma by choosing a responsive web design site. While responsive web design (RWD) has some of the same cons as the mobile-friendly website, it reaps far more benefits. With RWD, your site will automatically format to the user’s device, creating a better user experience.
Making a seamless transition into the mobile market is a must, but will your company use a mobile-friendly site, app, responsive web design or a combination?
Image via Pace Communications