The Homer Group is proud to share that our own Kevin Homer was recently a featured panelist in an industry discussion hosted by Advertising Specialty Institute (ASI). The session, Bridging Print and Promo: Lessons from Printers Leading the Way, explored how printing companies can successfully expand their services and better serve their customers by offering promotional products alongside their traditional print solutions.
The panel was moderated by Joe Haley, Education Director at ASI University, and included industry peers Jackie Myers of Branded Sign Solutions in East Helena, Montana, and Joe Michmershuizen of Promotions by Design in Pella, Iowa. Together, the group shared real-world strategies, challenges, and successes from their journeys into the promotional products space.
During the discussion, Kevin highlighted how The Homer Group has leveraged its decades of expertise in printing and marketing to provide clients with a more complete brand experience. He shared how many clients, who originally came to The Homer Group for “traditional” print materials (such as brochures, signage, and direct mail) have also benefited from adding branded merchandise to reinforce their message and keep their name top of mind. By offering both print and promo under one roof, businesses can streamline their marketing efforts, ensure consistent branding across every channel, strengthen customer relationships, and discover new revenue opportunities.
If you’ve ever considered adding promotional products to your company’s marketing mix, this webinar is full of practical insights and advice from printers who’ve already made the leap.
About the Webinar:
Discover how leading print shops are expanding their business, increasing revenue, and building stronger customer relationships by adding promotional products to their lineup. In this on-demand webinar, you’ll hear real-world insights and strategies from successful printers who have already made the leap into promo — and learn how you can, too. Whether you’re just curious or ready to get started, this session will give you actionable advice and inspiration to help you bridge the gap between print and promo.